Target's product catalog — pricing, specs, customer reviews, Q&A, and recommendations — is now available as structured data via the Anysite Target Data API.
What's in the API
Six endpoints covering the full Target product data surface:
- /api/target/categories/products — browse products in a Target category by N-id or category URL, with sort controls (featured, price, rating, newest, bestselling).
- /api/target/products — full product detail by TCIN or product URL: title, brand, price, list price, images, videos, rating and per-star breakdown, secondary ratings, review count, Q&A count, specifications, features, breadcrumbs, return policies, and color/size/style variants.
- /api/target/products/questions — customer Q&A for a product by TCIN, with each question's text, author, helpful/unhelpful counts, and all answers.
- /api/target/products/recommendations — product recommendations for a TCIN across seven strategies: alternatives, also-viewed, complementary, deals, top performers, and new arrivals.
- /api/target/products/reviews — customer reviews for a product by TCIN, with rating, title, text, author, syndication flag, and timestamps.
- /api/target/products/search — keyword search across the Target catalog, returning lightweight product cards with price, rating, and sale status.
Use cases
The most common use case is retail price intelligence: poll /products/search or /categories/products on a schedule to track how Target prices a category over time — capturing list price, current price, and save-percent for hundreds of SKUs without managing session state or parsing HTML that changes without notice.
Review and sentiment pipelines are the second major use case. Pull customer reviews via /products/reviews and Q&A via /products/questions by TCIN to build sentiment models, surface common complaints and feature requests, or benchmark a product's rating trajectory against alternatives.
For catalog enrichment, /products returns structured spec sheets, variant trees, feature lists, and multi-image galleries — accurate and updated on each call. The /products/recommendations endpoint adds a layer of competitive intelligence: use it with different strategy types to understand how Target's algorithm surfaces related products for assortment planning or cross-sell research.
Getting started
All endpoints use the same REST interface as the rest of the Anysite API: a POST request with a JSON body and your API key. No Target account, developer credentials, or OAuth flow required.
curl https://api.anysite.io/api/target/products/search \
-H "access-token: YOUR_KEY" \
-d '{"keyword":"wireless headphones","count":10}'Every endpoint is also available via the Anysite MCP server — call it directly from Claude Desktop, Claude Code, Cursor, or ChatGPT on the MCP Unlimited plan.
Full documentation, parameter reference, and code examples are on the Target endpoint page. All plans include the Target endpoints — no per-endpoint fees.