Target Data API
Browse Target categories, fetch full product details, pull customer reviews and Q&A, get recommendations, and search by keyword — all via Anysite's structured REST API. No Target account or approval required.
What Target data unlocks
Target is one of the largest US retailers — over 1,900 stores and a major e-commerce platform with tens of millions of products across grocery, electronics, apparel, home, and beauty. The platform holds rich, structured product data: full spec sheets, multi-image galleries, variant trees (color, size, style), per-star rating breakdowns, community Q&A threads, and syndicated and native customer reviews. Getting that data in a clean, consistent form — without navigating Target's session-based site or undocumented APIs — has historically required bespoke scrapers that break on every layout change. Anysite's Target endpoints give you a stable REST interface to six data surfaces: category browse with sort controls, full product detail by TCIN, and four community data endpoints covering reviews, questions, answers, recommendations, and keyword search. No Target account, developer credentials, or OAuth flow required.
All Target Endpoints
Six endpoints covering category browse, product detail, and community data. All return structured JSON via the Anysite REST API at /api/target/....
| Endpoint | What It Returns |
|---|---|
/api/target/categories/products |
Products in a Target category by N-id or category URL — lightweight product cards with title, brand, price, list price, sale flag, image, rating, and TCIN. Supports sort by featured, price, rating, newest, or bestselling. |
/api/target/products |
Full product detail by TCIN or product URL — title, brand, price, list price, images, videos, rating and per-star breakdown, secondary ratings, review count, Q&A count, specifications, features, breadcrumbs, return policies, color/size/style variants, and shipping info. |
/api/target/products/questions |
Customer Q&A for a product by TCIN — each question with its text, author, helpful/unhelpful counts, timestamps, and all answers with the same fields. |
/api/target/products/recommendations |
Product recommendations for a TCIN — alternatives, also-viewed, complementary, deals, top performers, or new arrivals. Returns lightweight product cards with title, price, sale flag, badges, and rating. |
/api/target/products/reviews |
Customer reviews for a product by TCIN — each review with its rating, title, text, author, syndication flag, source, and submission and update timestamps. |
/api/target/products/search |
Keyword search across the Target catalog — lightweight product cards with title, brand, price, list price, sale flag, image, and rating. Supports sort by relevance, price, rating, newest, bestselling, or featured. |
What You Can Build
Retail price intelligence
Poll /products/search or /categories/products on a schedule to track how Target prices a category over time — capturing list price, sale price, and save-percent for hundreds of SKUs without managing session state or parsing HTML.
Review and sentiment pipelines
Pull customer reviews via /products/reviews and Q&A via /products/questions by TCIN to build sentiment models, surface common complaints, or benchmark a product's rating trajectory against competitors.
Catalog enrichment
Fetch full product records via /products to enrich your internal catalog with Target's structured spec sheets, variant trees, feature lists, and multi-image galleries — accurate and updated on every call.
Recommendation and cross-sell research
Use /products/recommendations with different strategy types (alternatives, complementary, deals) to understand how Target's algorithm surfaces related products — useful for competitive analysis and assortment planning.
Quick Start
Search for a product, fetch its full detail and latest reviews in three requests.
# Search Target for "wireless headphones" (top 5 results)
curl https://api.anysite.io/api/target/products/search -H "access-token: YOUR_KEY" -d '{"keyword":"wireless headphones","count":5}'
# Get full product detail for a TCIN
curl https://api.anysite.io/api/target/products -H "access-token: YOUR_KEY" -d '{"product":"91466170"}'
# Fetch the 20 most recent customer reviews
curl https://api.anysite.io/api/target/products/reviews -H "access-token: YOUR_KEY" -d '{"product":"91466170","count":20}'Plans
Every endpoint is included in all Anysite plans — there's no per-endpoint pricing to track. Use MCP Unlimited for flat-rate access through your AI tools, or a credit plan for REST & CLI at scale.
Frequently Asked Questions
https://www.target.com/p/-/A-91466170 has TCIN 91466170. You can also use /products/search to find products by keyword and get their TCINs from the results./products/recommendations endpoint supports seven strategies via the optional type parameter: alternatives (similar products), also_viewed (what other guests viewed), complementary (goes-well-with products), deals (discounted recommendations), top_performing (top-rated in category), and newness. The default is alternatives./products endpoint returns a variants array with all color, size, and style variants for a product — each variant has its own id, title, url, image, swatch image, price, and list price.count parameter on both /products/reviews and /products/questions. Increase the count to fetch more records in a single call. Pagination across multiple calls is not currently supported — set count to the maximum number you need in one request.Related Endpoints
Start querying Target data today
Product detail, category browse, reviews, Q&A, recommendations, and keyword search — via REST, MCP, or CLI. No Target account required.